Flipkart and Moonbow Tie up to Launch Oceanus 3000 Water Purifier

Moonbow, an air purifier and water purifier brand owned by sanitaryware giant HSIL Ltd, has launched the Oceanus 3000 water purifier by exclusively tying up with E-commerce major Flipkart in a bid to penetrate deep in the domestic market.  It will subsequently take the newly-added purifier across the retail outlets, including Croma, Reliance Digital post Diwali.

According to the company, the segment has been performing well through its online business and it believes that the channel is important for the brand’s growth which will help to reach out to a larger set of consumers. The brand ‘moonbow’ was introduced in December 2015 with the launch of air purifier range. In August 2016, it forayed into water purifiers segment.

Priced at Rs 24,990, the newly-launched water purifier is the “most advanced” ultra RO model from the brand. It is equipped with the latest Hexapure technology with an anti-scalant filter, which enhances the life of RO membrane by protecting it against scale formation. The seven-stage purification process ensures that water with TDS up to 3000 ppm is also 100% RO+UV + UF purified. Oceanus 3000 provides added benefits of mineral fortification which makes the water nutritious by adding essential minerals lost during the RO process.

Available in sleek and “attractive” premium black finish, it comes with a touch sensitive smart consumer interface and an inbuilt veggie pure tray which helps to conveniently wash fruits and vegetables with RO purified water. It is also loaded with smart features such as clock display with digit navigator, failure alert, filter replacement, and tank full indicator.

 “The growing demand for clean water in Indian households is expected to play a critical role in shaping the trajectory of the Indian water purifier market. Currently, the water purification market is approximately Rs 4000-4500 crore and is poised to grow at a CAGR of 20% between 2016 to 2024.This growth creates the right impetus for a brand like Moonbow to actively pursue this segment and introduce affordable, high-quality products to meet the growing and evolving need of consumers. Utilising our vast pan-India distribution network, we look forward to reaching out to customers across the country and capture a sizable market share,” said Sandip Somany, VCMD, HSIL Ltd at the launch.