TATA GLOBAL BEVERAGE TIES UP WITH TALKING RAiN BEVERAGE CO. TO DISTRIBUTE HIMALAYAN MINERAL WATER IN US

Talking Rain Beverage Company announced a partnership Tuesday with Tata Global Beverages to distribute Himalayan mineral water in the U.S.

Based in India, Himalayan is a premium bottled mineral water brand sourced from an underground aquifer at the base of the brand’s namesake mountains. In India, the brand has also launched a sparkling product and is piloting Orchard Pure, a new line of flavored waters, neither of which are included in the distribution deal.

According to a press release, the partnership will utiize Talking Rain’s “extensive go to market and execution capabilities in the U.S.” as well as Tata’s marketing department.