AGENCY JWT RETAINS ITS CROWN AT THE RECENTLY CONCLUDED GOAFEST,CONTRACT BECOMES THE RUNNERUP

The curtains came down on the three-day Goafest, with WPP agencies JWT and Contract  on saturday emerging the top two agencies at the Creative Abbies, unarguably the most sought-after awards at the festival. JWT bagged 35 metals, while sister agency Contract had 22 trophies at the end of the awards show. This takes into account the wins on the second and third days of the festival. While the second day had eight categories for which awards were declared, including segments such as radio, radio craft, print craft and direct marketing, the third had segments such as print, digital, film, film craft, integrated, design, outdoor and ambient media.

Through the festival, speculation was rife that JWT would retain its crown and the agency didn’t disappoint, bagging awards for brands such as Nike (for the popular Make Every Yard Count), Nestle KitKat, Godrej Security Solutions,TATA AIA Life (Daddy Aur Zooey) and Jeevansathi.com. Contract had Tata DOCOMO (Bhallai Ki Supply).