Looks really  matters in political campaigns as  image and appearance of contesting candidates affects voters’ decision-making. With election in full swing in Himachal Pradesh,each candidate appearance  plays a greater role in electoral victory  . Youthful, charming,good looking ,attractive ,well dressed  and confident candidates are considered as trustworthy  and competent by the audience in as little as one –twentieth of a second in election rallies says beauty diva Shahnaz Husain

Beauty  attracts general masses particularly youths and women  and plays an important role of forming a positive  impression in mindset of electorates.

The general voters are swayed by ” Halo -Effects” in which voters infer positive traits from attractive faces and baby faced candidates with rounded features, large eyes, thin eyebrows and small noses are judged to be honest and dependable by electorates in  general elections .  The  facial competence judgements made in only 50 milliseconds could predict election outcomes.

Facial attractiveness may matter as much as competence and dominance and both substance and image plays a key role in winning political battles in elections

The contesting candidates from different political parties who wants to make deep positive impression on voters should take care of their appearance, personality , looks, physical characteristics ,dress , make up  to enjoy electoral advantages over their rival candidates

With the election campaign picking up fastly and candidates from main political parties  have started aggressive political campaigns in their respective constituencies braving rust ,dust ,pollution and cold waves  in the atmosphere which puts the skin and hair under great stress . However if contesting candidates follows some herbal  beauty tips than their personality and appearance can be enhanced to greater level in general masses   mainly targeted voters  says beauty diva Shahnaz Husain

Exposure to the sun and pollution mainly in lower himachal areas like Una, Kangra, Bilaspur bordering punjab state  put the skin and hair under a great deal of stress. This is especially significant while campaigning for elections. Politicians and party workers move from place to place, holding rallies and dealing with crowds, exposure to the sun, dust and pollution. The skin and hair are the first to bear the brunt of such external aggressors. Both male and female skin and hair are equally vulnerable to them. Sun-exposure and toxic chemical pollutants disrupt normal balances of the skin, leading to problems like dryness, sensitivity, rashes, eruptions, tanning, etc. Pollutants also cling to the hair and lead to problems, like dryness, dandruff, itching and hair loss. The hair needs frequent washing with mild herbal shampoos while electioneering. The use of hair rinses also help, as they restore the normal balance. Being among crowds, shaking hands with people also leaves the body exposed to infection. That is why the use of hand sanitizers are most helpful says beauty diva Shahnaz Husain

Of course, during November, in Himachal Pradesh means the weather will be pleasant to cold. Of all the elements, the most protection is needed from the sun and its ultra-violet rays. These actually affect the skin, by depleting moisture and hastening the formation of visible ageing signs on the skin, like lines and wrinkles. The skin also becomes tanned on sun-exposure. So, the first thing is to select a sunscreen lotion or cream with high SPF of 30 to 40. If one stays out in the sun for long periods, re-apply the sunscreen. Nowadays, anti-tan sunscreens are also available. Sun-block products also provide good protection from sun-damage.

Most sunscreens have built-in moisturisers, but in the cold areas in tribal belt and higher hills  if the skin is dry, apply a moisturising lotion first. Wait for a few minutes and then apply the sunscreen lotion. Sunscreen should be applied about 20 minutes before sun-exposure. Keep the skin moisturized at all times and use a moisturizer under make-up. Protection of the skin is important.

Cleansing is of great importance today and night-time cleansing is an absolute must for politicians due to hectic electioneering scheduled which spans over more than 12 hours   in  a day in kutcha bumpy roads in remote inaccessible areas . Protective, anti-pollution creams and sunscreens are also so necessary nowadays, to protect skin and hair from environmental effects. Creams known as “cover creams,” containing healing and soothing ingredients like sandalwood, aloe vera, rose, tulsi, etc are very useful for the skin, while hair creams and serums containing sunscreens help to protect the hair and prevent problems says beauty diva Shahnaz Husain

If the skin is very dry and dehydrated, avoid soap. A cleansing cream or gel containing aloe vera should be used. After a long hours of electioneering in dusty lanes , use a nourishing cream at night. It should be massaged on the skin with a few drops of water. Nourishing is an important aspect of care, specially if the weather is cold in tribal and hilly terrains of the state   during the winter months. Nourishing provides emollients and improves the skin’s ability to hold moisture. Spread the cream lightly on the face and massage with outward and slightly upward strokes.. Adding a few drops of water helps the massage. Remember that when you massage, use gentle strokes, without pulling or stretching the skin.

The area around eyes is vulnerable to early lines and wrinkles. The skin in this area is very thin and delicate. After light massage, apply an outer-eye cream around the eyes and wipe it off after 10 minutes, with moist cotton wool. Do not leave cream on around the eyes when you sleep, as it can lead to puffiness says beauty diva Shahnaz Husain

The skin on the lips is also very thin and lacks sebaceous (oil producing) glands. That is why it can become dry and chapped easily. After cleansing, apply an almond cream on the lips and leave it on all night. Lip balms are also useful.

The skin on the body also becomes dry in extreme winter conditions and lack of moisturising . Apply sesame seed (til) oil before bathing. Immediately after bath, while the skin is still damp, apply a body lotion. This helps to seal in moisture.

The hair should be washed frequently, as electioneering means much travelling and spending time in the sun and wind.  Use less shampoo and rinse well with water. Washing helps to get rid of dirt, pollutants, oil secretions and sweat deposits. After rinsing, apply a creamy conditioner in small quantities. Leave on for 2 minutes and wash off with water. Have a diet rich in Vitamin B-Complex and Vitamin C says beauty diva Shahnaz Husain